Umberto Gelateria

Comprehensive branding, naming, and visual identity for Umberto Gelateria, located in Melbourne’s North. This design initiative is deeply inspired by the owners' Sicilian heritage, with a focus on capturing the essence of the island's vibrant landscape and culture. The identity of the Gelateria incorporates a rich palette of bold, sun-soaked colours reminiscent of Sicilian terrain, including warm terracotta oranges, lush greens, and deep blues. These colors are used strategically across the branding materials to evoke the island’s natural beauty and lively spirit.

The visual identity features playful, hand-drawn illustrations and elegant typography that pay homage to traditional Sicilian art and craftsmanship. The logo combines classic Italian elements with a modern twist, ensuring it stands out while conveying authenticity. The use of dynamic patterns and textures adds depth and personality to the branding, reflecting the warmth and richness of Sicilian culture. This cohesive design approach creates a welcoming and immersive experience for customers, inviting them to enjoy a genuine taste of Sicily in every visit to Umberto Gelateria.